For a blogger like you, who’s constantly having to write unique, fresh content, PLR can seem like the answer to a prayer. However, it’s not as simple as finding prewritten copy that you can pass off as your own. Although we have confidence PLR can be used to develop blog content, it’s not a readymade solution. Below, we’ll take a closer look at PLR, and how you can use it as a content development strategy.

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Finding Good Content

If you want to get the most out of your PLR, you can’t just use the same content packs that have been making the rounds. There’s a reason many packs are sold for pennies on the dollar—or even given away—and that’s because they aren’t worth much! The content has been circulating for so long and it’s been published so many times that it is almost impossible to make enough changes to make the content unique and effective. Look for content that meets these standards:

  • It was developed recently
  • It was created by an industry expert
  • It has been published on a limited basis

Outdated content is a detriment. Imagine paying for a large fitness PLR pack for your niche blog, only to see that the articles were written so long ago that they contain references to search engines that no longer exist! It’s possible to rework outdated PLR, but it’s much simpler to spot check it for relevancy and timeliness. By following these guidelines, you should easily be able to find great content—and now, you’ll learn how to use it on your niche blog.

Turning Good Content into Great Content

While PLR often allows buyers to simply copy and paste content, that’s typically the last thing you want to do. Even if you’re not afraid of Google’s penalties for duplicate content (and you should be!), you should remember your goal: to provide interesting, valuable content to your subscribers. If you publish un-reworked PLR and your customers find it somewhere else, your credibility will suffer. By rewriting the content in your own voice, you can make it appear unique to the search engines.

While online business PLR is a great source of information for your next blog post, it’s so much more than that. A group of PLR articles, when combined, can form PLR reports or email series that you can use as a lead magnet. Although it may take time to rework it, using PLR content to create bonuses is less expensive than hiring a ghostwriter or doing it yourself.

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